歐萊雅集團(tuán)在1997年進(jìn)入中國(guó)。歐萊雅中國(guó)的總部位于上海，并在全國(guó)設(shè)有五個(gè)辦事處，目前在中國(guó)擁有31個(gè)品牌，一個(gè)研發(fā)和創(chuàng)新中心，兩家工廠分別位于蘇州和宜昌，共有超過(guò)14,000名員工。經(jīng)過(guò)25年高質(zhì)量、穩(wěn)健、可持續(xù)的增長(zhǎng)，中國(guó)已成為歐萊雅集團(tuán)全球第二大市場(chǎng)、集團(tuán)北亞區(qū)美妝黃金三角洲的總部、全球六大研發(fā)樞紐之一以及全球三大美妝科技中心之一。 歐萊雅中國(guó)始終貫徹落實(shí)集團(tuán)提出的“歐萊雅 為明天——可持續(xù)發(fā)展承諾2030”，是集團(tuán)第一個(gè)完整運(yùn)營(yíng)設(shè)施“零碳”的市場(chǎng)。2021年，在“HUGE美好計(jì)劃”和“BEAUTY HUGEVOLUTION ??·美的進(jìn)化”的戰(zhàn)略指導(dǎo)下，歐萊雅中國(guó)再次取得超過(guò)20%增長(zhǎng)，實(shí)現(xiàn)了兩倍于美妝市場(chǎng)平均增速的驕人業(yè)績(jī)，四大事業(yè)部均實(shí)現(xiàn)增長(zhǎng)。在2021天貓雙十一購(gòu)物節(jié)，歐萊雅也成為成交量超100億的兩大集團(tuán)之一。2022年，歐萊雅中國(guó)迎來(lái)25周年，正式發(fā)布“Co-Evolution美：共同進(jìn)化·生生不息”全新戰(zhàn)略，將繼續(xù)加大對(duì)中國(guó)市場(chǎng)的投資和承諾，并積極通過(guò)社會(huì)責(zé)任項(xiàng)目，持續(xù)貢獻(xiàn)中國(guó)社會(huì)的美好發(fā)展。 L'Oréal entered China in 1997. L'Oréal China is headquartered in Shanghai and has five offices across the country. L'Oréal China currently has 31 brands and one R&I center in China, as well as two factories in Suzhou and Yichang, owning more than 14,000 employees. After 25 years of high-quality, steady and sustainable growth, China has become the second-largest market in the world, the headquarter of the North Asia “Beauty Triangle”, 1 of the 6 R&I hubs, and 1 of the 3 Tech Hubs. As one of the best corporate citizens in China, L'Oréal China has always implemented and kept the “L'Oréal for the Future - Sustainable Development Commitment 2030” in mind. China is L'Oréal's first market to achieve carbon neutrality for all its operated sites. In 2021, under the strategic guidance of Huge Project and BEAUTY HUGEVOLUTION, L'Oréal China once again achieved over 20% growth, twice of the Chinese beauty market. All four divisions witnessed growth. During the 2021 Double 11 shopping festival, L'Oréal China was one of the only 2 groups with a turnover of over 10 billion on Tmall. In 2022, L'Oréal celebrates the 25th anniversary in China and released its “Co-Evolution” strategy. The company will continue to increase the investment and commitment to the Chinese market and actively contributes to the good development of Chinese society through CSR programs.