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            Lead, Marketing Management
            
            
            
            
            
            
            
            
            薪資面議
        
    
        
    
        
    
            
            上海-黃浦區(qū)
            
            
            5-10年
            
            
            
            
            
            
            
            
            
            
            
            本科
            
            
            
            
            
            

        
    

    
    
    
    
        
        
    
            
            
                
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                    avator
                
    
                
    
                    
    
                        王女士
                        
                        
                        
                        已認(rèn)證
                        
                        
                        
                    
    
                    
                    
    
                        
                    
    
                
    
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    職位介紹
    
                
    In short:
The Marketing Management Lead China is a strategic, entrepreneurial and dynamic marketer to take On to the next phase in China. You will partner closely with the local country team and Head of Marketing to craft and deliver the long term brand and marketing plan, authentically bringing to life On’s mission and shape the future of run culture in China. You will own On’s interactions with the Chinese consumer end to end across function, with a dedicated focus on accelerating brand awareness and authentically positioning On as a Premium sports brand with Performance Running at its core. You will own all marketing campaigns and brand moments for China and collaborate daily with the Global and Regional teams to provide a critical point of view to address market needs and drive maximum impact.


Your Mission:
-  Craft and bring to life an impactful and seamless integrated GTM plan, campaign strategy and rollout plan across verticals, delivering a consistent brand message that stretches our brand ambitions - brand growth,development, and awareness.
- Provide insights and feedback for the Head of Marketing Greater China from planning-execution-reporting of Brand and Product Campaigns, Chinese brand moments and key cities strategies.
- Collaborate closely with the local Brand Comms and Brand Experience functions, as well as the regional Brand Design team, product & merchandising, and the Commercial teams, including eCom and CRM team in China
- Ensure that all relevant initiatives across the full marketing channel mix are implemented on time and within budget.
- Together with your team, be the ear-to-the-ground and gateway to the Chinese consumer landscape, reporting on trends, sentiments and broader societal topics, informing & influencing critical business decisions.
- Effectively prioritize and coordinate multiple projects simultaneously, ensuring smooth workflow, timely delivery, and alignment across cross-functional teams.
- Oversee quarterly and annual brand health tracking, collaborating with research partners and internal teams to measure brand equity, audience sentiment, and campaign effectiveness, ensuring insights inform future marketing strategies.
- Inspire and guide other marketing management team members to deliver excellence in campaign execution, creative development, and strategic thinking.

Your Story:
- Minimum 6-8 years of proven successful track record of progressive experience within Marketing roles across various functions such as Brand Marketing, Brand Planning, Brand Management， Communications, Digital Marketing
-  An innovative and creative personality with a strong business acumen, capable of lead with a growth and explorer mindset and inspiring a talented campaign team, as well as cross-functional peers.
- Experience in a dynamic leadership role and project management , with strong capabilities of communicating & collaborating with diverse functional team, both globally and locally
- Ability to stay current and build upon Marketing best practices and trends, turning these into a cohesive, localized brand strategy.
- Fluent in Chinese and English, with the ability to travel based on business needs/fluctuation.

Your Team:
As a sports brand that is born in the Swiss Alps and with running at its core, the China team at On is a fast-paced place to be with a great desire to explore. We’re the friend who shows you where to find city adventures, the run crew captain who won’t let you slow into the finish, the trail runner who pushes you to the summit to soak up the sunrise. We love getting to know our community and finding out what they want and need. We’re always looking for new, interesting ways to communicate our products - so if you have an idea that could be our new secret weapon, speak up and run with it (literally)!

We’re big thinkers and change-makers, constantly reinventing how we do things - questioning the status quo and finding new ideas to try as inspiration strikes us.

 
    
            
    
            
                
    
                    
    其他信息
    
                    
    語(yǔ)言要求：英語(yǔ)
    
                    
    行業(yè)要求：服裝/紡織/皮革
    
                    
                
    
            
        
    
        
        
    
            
    公司簡(jiǎn)介
    
            
    
                
    本公司屬瑞士????直屬第八家分公司，經(jīng)營(yíng)時(shí)尚運(yùn)動(dòng)on品牌，主要產(chǎn)品是時(shí)尚運(yùn)動(dòng)鞋和服飾，全球有6000多家店，2018年下半年進(jìn)駐中國(guó)，目前全國(guó)已有將近40家，發(fā)展迅速，誠(chéng)邀有職業(yè)規(guī)劃、有行業(yè)經(jīng)驗(yàn)、追求發(fā)展的你加入！
    
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        更新時(shí)間：2026-01-09
    
    


    
    
    
    
    




    
    



    










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